TV Mounts - the 4Q Cash Cow!
The Holiday season is make-or-break for resellers, with many preparing all year round for the big Q4. But did you know that sales don’t diminish until late January?
According to Nerdwallet.com, TVs and other large electronic items remain popular in January and even up till early February. Sellers offer huge discounts on these items during this time as it leads right up till the Super Bowl. In addition, CBS News reported a survey of over 8000 adults done by the American National Retail Federation found that 68% of Holiday buyers shop the week after Christmas and nearly 50% plan to take advantages of post Holiday sales or promotions, meanwhile there are all those gift cards received at Christmas that will be used to purchase products. It’s also a well-known fact that retailers want to clear out old models to make way for the new ones.
Accessories that Sell
What products are the most popular after Christmas? What will be on sale? What products are most impacted by incremental innovation? For certain, people are not going to change their couch very often…But they will often change TVs, Monitors, PCs, Laptops, iPads, Tablets and more! Most often electronic devices won’t be drastically discounted until new models launched. As Rebecca Lake of SmartAsset.com suggests, high end TVs are not generally going to be promoted until late January, when people find the discounts ranging from five to ten percent more than the “best prices” offered in November and December.
So what do you need to do to prepare for the post Holiday Selling Season?
As most TV resellers know, TV Mounts are the real “cash cows” for the after Christmas season-and it doesn’t matter what brand TV the customer has due to mounts being sold by TV size and installation needs. It’s smart merchandising to offer a few different types and sizes of TV mounts that will cover the various needs of the consumer and their TV specifications. Contact your LUMI representative to help you plan your needs. LUMI offers some proven sellers in models KL22-64F(Fixed) and KL22-64T(Tilt), fixed and tilting TV Mounts that fit the needs of many customers. They’re compatible with most 23”-70” TVs and are a simple design with quick and easy installation including convenient Spring Lock Straps that provide the installer with a tool-free TV mounting.
LUMI this year released LP72-46F(Fixed) and LP72-46T(Tilt) which both are compatible with larger and heavier TVs including 37”-80” Sizes weighing up to 75kg/165lbs, and also include Spring Lock Straps.
In terms of Full-Motion TV Mounts, LUMI’s LPA50-443 (35kg/77lbs) is a popular choice. Universally compatible with most TVs in the market today. Users love this model because of its ample tilt and swivel adjustments that provide the perfect viewing angle- it has a profile of only 49mm from the wall when retracted! For customers with heavier and larger mounting requirements, LUMI’s LPA69-466 can hold and maneuver a whopping 60kg/132lbs!
LUMI’s Easel Studio TV Stand product line provides a design that fits into décor that has become popular in the recent years. Our FS12-46F(Fixed) is an iF Design Award Winner for 2021 and the FS15-46F-03 Steel TV Floor Stand has become a strong seller in the marketplace. These stands provide a minimalist look and are perfect for customers that may not want to wall mount a TV, eliminating the holes and time it takes to do a wall installation. Best of all, the stands can be relocated anywhere in a living space.
The Importance of Lead Time
Lead time during the 4th and 1st Quarters is always something an importer must plan ahead for. Generally speaking, planning for 4th quarter should have already been done a month or two ago. But it’s not too late to plan for the after-Christmas sales rush. Plan now, select suitable products with the help of your LUMI Representative, estimate your shipping and freight needs – but START NOW. The longer you wait, the more it costs in lost sales and missed opportunities. Contact LUMI today to get the ball rolling!